Case Study: Global Standardization, Consumer Electronics This Case Study describes how Gagnon Associates helped a client achieve global standardization for several key product components over a multiple-year period, resulting in significant, overall cost savings: The Company A major European-based, worldwide manufacturer of consumer electronics products. The Problem Fiercely competitive market pricing by the Japanese and other rival consumer electronics manufacturers places extreme pressure on margins. To reduce costs and maintain margins, company must bring about global standardization so as to better leverage worldwide economies of scale. The Approach In its effort to reduce the integral cost of each TV component — and thereby, total TV cost — company embarks on a component-by-comp

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