SUCCESS STORY Global pharmaceutical company Industry • Pharmaceutical and Life Sciences Solution • OpenText TM Alloy TM Global pharmaceutical company expedites actionable business intelligence Life Sciences organization gains new insight, generates revenue with unified view of digital marketing performance from OpenText Alloy The dashboard allows for metrics analysis across all brands and regions for unprecedented insight into campaign performance. Results Improved evaluation of campaign effectiveness in relation to KPIs Gained ability to adjust marketing efforts in a timely manner Enhanced decision-making, return based on accurate business intelligenceGlobal pharmaceutical company expedites actionable business intelligence A key pharmaceutical customer needed a unified vie

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