Global Technology Brand Increases Efficiency and Productivity with Marketing Operations Services
Global Technology Brand Increases Efficiency and Productivity with Marketing Operations Services
4 PagesA HARTE HANKS CASE STUDY Global Technology Brand Increases Efficiency and Productivity with Marketing Operations ServicesThe background In the early 2000’s, this global technology leader relied on marketing staff spread across multiple centers in Europe for its campaign execution. Services were delivered at a non-standardized, regional level with little to no reporting or management structure in place. The brand partnered with
