A leading global media company serving over 50 million professionals faced issues with high false positives from its existing bot defense tool, causing legitimate users to face CAPTCHAs or access blocks. Seeking a more accurate solution, it adopted HUMAN Application Protection, which uses machine learning, behavioral analysis, and predictive methods to block bots while minimizing false positives. The solution improved reliability, customer experience, and operational efficiency by ensuring consistent access, reducing support workloads, and maintaining website performance through a user-friendly Human Challenge CAPTCHA alternative.

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