Case Study

M3 Blocks Bots and Optimizes Customer Experience

M3 Blocks Bots and Optimizes Customer Experience

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M3 USA, a healthcare marketing and research company, sought to modernize its MDLinx platform by migrating from a monolithic to a microservices architecture. Its existing reverse-proxy-based bot mitigation tool caused latency and limited data access. To address these issues, M3 implemented HUMAN Application Protection, which detects and blocks sophisticated bots using behavior-based analytics. The solution reduced page response time by 400ms, improved user experience, and provided detailed log access and advanced reporting. HUMAN’s flexible architecture integrated seamlessly with M3’s infrastructure, while its responsive support team enabled fast deployment and efficient incident resolution.

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