Belk, a major U.S. retailer with 290 stores and a growing e-commerce presence, faced escalating account takeover and gift card abuse attacks that slowed server performance, especially during peak shopping periods. The company deployed HUMAN Sightline Cyberfraud Defense, which uses behavioral analytics and machine learning to detect and block sophisticated bots in real time. The solution reduced server load by 90% during attacks and cut investigation time from hours to minutes, freeing Belk’s security team to focus on core operations. With 24/7 expert support and detailed visibility, Belk achieved record online order volumes and a smoother customer experience.

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