CASE STUDY COMPANY Global market research firm REQUIREMENTS • To detect fraudulent new accounts registering as survey respondents. • To protect the integrity of survey data. • To reduce fraud losses. SOLUTION Leveraging anonymized global intelligence from the LexisNexis® Digital Identity Network®, a global market research firm can accurately detect fraudulent new account requests in near real-time. Identity and payment information is validated as the transaction is happening, reducing friction and safeguarding long-term revenue. BOTTOM LINE • The firm can confidently continue to provide unparalleled survey capabilities to its clients. • Preserved quality, accuracy, and legitimacy of survey data. • Reduction in fraud losses through accurate detection of fraudulent registrations. AT A

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