CASE STUDY CROWNPEAK SOLUTIONS Tag Auditor with Trackermap ® GLOBAL MANUFACTURER OVERVIEW y Regions: Global y Employees: 200,000 y Industry: Automotive y Revenue: $100+ billion CHALLENGES y No centralized approach to tag management y Serious website latency problems y Potential security issues RESULTS y Optimized vendor tags across websites y Provided visibility of global martech supply chain y Reduced vendor tags from 200 to under 100 y Improved page load time by 150% BENEFITS y Reduced risk and improved consumer confidence y Instilled robust new tag governance process Global Manufacturer Improves Page Load Speed by 150% with Crownpeak Tag Auditor Transforming a tag management process and realizing rapid results in website performance

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