Global IP Strategy Key to Social Gaming Growth case study Name: Zynga Ticker: NASDAQ: ZNGA Industry: Online social and mobile games Brands: FarmVille, Zynga Poker, Words With Friends, Hit it Rich! Slots and CSR Racing Customer since: 2014 Replaced: Spreadsheet “Implementing IPfolio made me a hero at Zynga.” - TEDDY JOE SENIOR PATENT COUNSEL & PAYOR OF PATENTVILLE ZYNGA, INC. case study SILICON VALLEY’S PREFERRED IP MANAGEMENT TOOL After confirming what Facebook, Dropbox and Square were doing with IPfolio, Senior Patent Counsel Teddy Joe knew he’d found the right tool to implement and manage Zynga’s global patent strategy. BACKSTORY: APPLYING SALESFORCE.COM LESSONS @ZYNGA In May 2014, Teddy Joe left Salesforce.com, inc. to join Zynga, Inc. as Senior Patent Counsel. During three yea

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