Backgr ound Name I nt ui t I ndus t r y Fi nanci al and account i ng sof t war e Br ands Tur bot ax, Qui ckBooks, Mi nt . com Cus t omer Si nce 2016 Repl aced Home- gr own syst em bui l t on Qui ckBase Tur boTax and doi ng t axes ar e s ynonymous . So, t oo, ar e s mal l bus i nes s account i ng and Qui ckBooks . I nt ui t mar ket s t hes e and ot her wel l - known f i nanci al pr oduct s and s er vi ces t o mi l l i ons of cus t omer s wor l dwi de. I nt ui t ’ s I P s t r at egy r ef l ect s i t s gl obal pr es ence and t he need f or s t r engt h i n mar ket s s uch as Nor t h Amer i ca, Eur ope, I ndi a and Aus t r al i a. Wi t h an agi ng I P dat abas e, I nt ui t knew knew i t needed a moder n I P management s ys t em t o cont i nue t o del i ver compet i t i ve advant age t

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