Global hotel booking app achieves a conversion rate uplift of 156% with Mobile Experiments Director of Marketing We were really impressed to see how such small changes can have a huge impact on mobile engagement. As optimizing mobile experiences is an iterative process, we’ll continue to run experiments on our app using Insider’s mobile platform as requires zero IT effort. With mobile experiments we can also quickly test our product ideas and improve our development cycles.The online booking platform was founded in 2004 and has over 600,000 hotels under contract, globally. Their app has been in use since 2012, now available in 24 languages worldwide. About The hotel booking app is visited by thousands of users looking for the best accommodation deals for their next vaca

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