Demand Management Changed Concentrated Approach to One Number Forecast Incorporated Sales & Operations Planning Deployed S&OP Process that Included All Stakeholders’ Input Managing Expectations Projected Stepped ROI Starting 2 Years Out 5 Year Forecast Error: MAPE down to 30% from 57%, Bias down to +/- 3% from +/-35% Situation: $350 million Canadian Division, 70% to pharmacy stores, 25% to food superstores with pharmacy outlets, 5

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