Case Study

Global Account Coverage & Personalization At-Scale

Global Account Coverage & Personalization At-Scale

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Learn how Flow by LeadGenius helped Salesforce enrich full buying committees across all of their top accounts globally, adding Contact Signals to improve personalization. Challenges ? 80% of accounts didn’t have required contact coverage to execute ABM playbooks globally ? Missing key fields required to run full ABM plays (contact physical address, Twitter, LinkedIn, direct dial, tech installs) Customer Story www.leadgenius.com sales@leadgenius.com | Growth Automation. Global Account Coverage & Personalization At-Scale Solutions ? Built out complete buying centers with minimum 2 contacts per department (IT, sales, service, marketing) ? Filled missing fields and identified Change Agents and Executive Influencers ? Built out complete installed tech maps for each named account,

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