Case Study

Gilt City Increases Clicks By 16% While Reducing CPA By 20%

Gilt City Increases Clicks By 16% While Reducing CPA By 20%

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Gilt City Increases Clicks by 16% while Reducing CPA by 20% GILT CITY IS THE LOCAL LIFESTYLE SITE from Gilt Groupe that offers memorable adventures and exclusive offers at insider prices. Prior to hiring Elite SEM in Janaury 2013, Gilt City had run search campaigns using broad and exact match types. CHALLENGE Gilt City needed to improve branded campaign performance and increase the number of e-commerce registrations. SOLUTION Elite SEM

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