GFP adds value with personalized medical and welfare benefit statements
GFP adds value with personalized medical and welfare benefit statements
4 PagesCase study GFP adds value with personalized medical and welfare benefit statements Recognizing the need to more fully engage their clients, GFP was particularly drawn to GMC Inspire’s ability to provide dynamic customization. Project at a Glance Challenge GFP wanted to retain partner loyalty and find a way to promote those same partners to their policyholders. They determined that the best way to add value, and stand out in a very competitive market, would be to personalize the policy statements. They decided to create a single, fully customizable template, in color, with graphics, that could carry messages for their partners. Solution GMC Inspire TM dynamically transforms and personalizes data from AS/400 production systems for printing. It allows GFP to optimize th
