GFCU’s digital strategy builds lifetime relationships, drives member engagement, and increases wallet share

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Generations Federal Credit Union (GFCU) has fully embraced the philosophy of building relationships that last a lifetime. To build those relationships, GFCU needed to engage the nearly 50,000 GFCU members in individualized conversations; coordinate communications across direct mail, email, social, and in-person channels; and deliver a delightful user experience every time. GFCU achieved those goals with the help of Marketo. The campaigns cre

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GFCU’s digital strategy builds lifetime relationships, drives member engagement, and increases wallet share

GFCU’s digital strategy builds lifetime relationships, drives member engagement, and increases wallet share

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