UBM Advanstar Builds Personalized Relationships to put the Magic back into the MAGIC Tradeshows
UBM Advanstar Builds Personalized Relationships to put the Magic back into the MAGIC Tradeshows
2 PagesTwice a year in Las Vegas, 60,000+ fashion professionals scope out the latest styles and hottest brands at UBM Advanstar’s MAGIC Marketplace, the world’s largest fashion tradeshow. According to Kelsey Breakey, Vice President, Corporate Marketing, MAGIC attendance was strong, but hadn’t seen that much growth in the past few years. To increase attendance, Kelsey leveraged the power of Marketo to engage individuals in a continuing conversation.
