Getty Images Transforms its Data Strategy to Get a Better Picture of its Audience
Getty Images Transforms its Data Strategy to Get a Better Picture of its Audience
2 PagesGetty Images Transforms its Data Strategy to Get a Better Picture of its Audience CUSTOMER STORY Managing and implementing CRM and master data management (MDM) solutions comes as second nature for Greg McLaughlin. He’s been honing his craft for more than two decades, long before either of those acronyms meant anything to anyone. As Getty Images’ Vice President of Global Sales Operations, McLaughlin oversees sales enablement, sales operations, learning and development, and manages the company’s global CRM platform. Last year he was tasked with streamlining and optimizing the majority of Getty Images’ front-end sales, marketing, and customer support processes. Getting that right, on a global scale, is no easy task. It’s a massive undertaking that starts and ends with data, specifically
