German Mobile Ad Tech Startup Successfully Launches in the U.S. with Data-Driven PR Campaign To launch the brand in the U.S., Walker Sands built a strategy centered on data Trademob had found on the rate of fraudulent or erroneous “fat-fingered” clicks on mobile advertisements. Because of Trademob’s extensive partnerships with ad networks and publishers, they had access to data not available to these individual groups and visibility into t

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