Data-Driven PR Campaign Delivers 350% Increase in Social Mentions for CEM Software Provider Walker Sands knew that Empathica could highlight their deep CEM expertise while simultaneously producing great data for PR purposes. To target big box retail executives, Walker Sands worked with Empathica to survey 6,500 US consumers on shopping behaviors, spending intentions and other timely topics related to big box retail experiences in the U.S.

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