THE CUSTOMER Geopointe is a geo-location application available on the Salesforce AppExchange, which allows customers to gain spatial insights via maps and apply geography to business processes. Industry: Internet THE CHALLENGE Geopointe struggled to find reliable data to support a healthy database for sales and marketing. Their sales team was spending too much time looking for the right contacts and direct phone numbers to complement their existing database. In addition, their marketing team needed reliable data to create more targeted, personalized campaigns. Once they realized their current process was costing them time and money, Geopointe explored over 10 technologies to help reach their targeted accounts more efficiently. While evaluating prospecting solutions, Geopoi

Join for free to read