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CLEANSE, ENRICH, PREVENT: The Recipe For High Performance Go-to-Market Data.

CLEANSE, ENRICH, PREVENT: The Recipe For High Performance Go-to-Market Data.

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Pages 12 Pages

This whitepaper provides a framework for achieving high-quality GTM data by addressing common issues like incompleteness and inaccuracies. It emphasizes data cleansing, enrichment, and preventing bad data entry to support targeted, efficient sales and marketing activities.

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