GENESYS & APPNETA: ENSURING THE DEPLOYMENT OF SEAMLESS CONTACT CENTER EXPERIENCES CASE STUDY GENESYS & APPNETA | CASE STUDY | 1 Company Background While the pandemic may have forced enterprises to transform how they function internally, what remains unchanged today and in the future is the fact that “every company is in the people business.” This philosophy is certainly true across the customer service industry, which Genesys®, a global leader in cloud customer experience and contact center solutions, knows firsthand. The company’s technology enables businesses across the globe to deliver highly personalized, empathetic customer experiences across every touchpoint. While Genesys provides the technological foundation for enterprise contact center resources to successfully int

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