C A S E S T U D Y January 2020. Upfluence. All rights reserved. t .Generated +439k engagements through 21 creator collaborations. CASE STUDYwww.upfluence.comhey@upfluence.com Food & Beverage Industry .The Context Rediscover Brand Identity TROPICO aimed to improve their social media visibility, especially on Instagram and TikTok. With the “True Colors” theme, TROPICO rediscovered their brand identity as young, energetic, and nostalgic. Reaching a Younger Generation TROPICO wanted to reach and convert a younger generation that were capable of amplifying the brands’ new values and image. They also wanted to target a young audience in their home country of France. .The Challenges coca-cola-france.fr @tropicofrance France Tropical juice drinkswww.upfluence.comhey@upfluence.com .The c

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