C A S E S T U D Y January 2020. Upfluence. All rights reserved. t .Generated +2.5M impressions through 12 creator collaborations CASE STUDYwww.upfluence.comhey@upfluence.com Food & Beverage Industry .The Context Strengthen Brand Identity Lyle’s Golden Syrup aimed to strengthen its online branding. Through its social media presence, Lyle’s Golden Syrup can drive brand awareness, capture customers’ interest, and grow loyalty. Diversify Content Library Lyle’s Golden Syrup has a high demand for authentic, creative, and relevant user-generated content surrounding their syrup product. They need to effectively translate their offline branding into a fresh online portfolio. .The Challenges lylesgoldensyrup.com @lylesgoldensyrup United Kingdom Golden syrupwww.upfluence.comhey@upfluenc

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