Case Study
General Motors
7675 Oak Ridge Highway Knoxville, TN 37931 865.342.8200 www.theinsitegroup.com STAY 3 MOVES AHEAD! Conversions Full Service inStall Xpress Maintenance SITUATION: General Motors creates and distributes marketing materials and elements for 4,269 Certified Service centers in dealerships across the U.S. Many of these items were not being implemented for multiple reasons. Service departmen