CASE STUDY: A Tradition of Excellence General Motors has been synonymous with excellence and innovation for more than a century . Since its inception, GM has made it a priority to educate its employees and keep them up-to-date with current trends and developments in the rapidly evolving auto industry . For years, the company’s strong learning culture was centered on traditional classroom training and online courses. Giant corporations such as GM must be nimble and flexible, particularly in an age of rapid innovation and economic uncertainty when businesses are expected to do more with less. T o that end, the company recognized the pressing need to provide quicker access to current knowledge. The company solicited employee input through online blogs and found that its lea

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