7675 Oak Ridge Highway Knoxville, TN 37931 865.342.8200 www.theinsitegroup.com STAY 3 MOVES AHEAD! CASE STUDY TCL CHINESE THEATRES Full Service SITUATION: Since 1927, The Chinese Theatre on Hollywood Boulevard has been the home of the most important, star powered red carpet movie premiers and special events. China based TCL (The Creative Life), third largest HDTV brand in the world, took over the naming rights to the T

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