Case Study

Daimler AG

Daimler AG

Pages 2 Pages

getAbstract, Inc. 20900 NE 30th Ave., Suite 315, Aventura, FL 33180, USA +1.305.936.2626 | getAbstract AG, Alpenquai 12, 6005 Lucerne, Switzerland +41.41.367 .5151 www.getabstract.com or email: info@getabstract.com Case History Daimler AG Corporate University , also known as DCU, is one of Germany’s first corporate universities and was created from the merger of Daimler Benz and Chrysler . An example to other European corporate universities, DCU exists only to serve top management: 2,500 executives. The university aligns to Daimler AG’s “four pillars: global presence, superior products, leading brands and innovation/technology leadership. ” When executives turn to DCU they are focused on leadership, general management and strategy . The corporate university designs and deli

Join for free to read