be seen. CASE STUDY After establishing a global brick-and-mortar business, how do you then take it online to reach international consumers on the web? With the help of ChannelAdvisor Marketplaces, Gem Stone King launched on several new marketplaces to sell in regions such as China, France and more. THE SITUATION • Sold internationally through brick-and-mortar stores • Wanted to complement this global brick-and-mortar business with an international e-commerce presence • Struggled to upload product data on multiple marketplaces and keep inventory updated About 15 years ago, Nir Hollander joined his father’s company to take the business online. Gem Stone King had always sold internationally through its brick-and-mortar business, and Hollander was tasked with expanding Gem Stone King’s

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