Case Study
Gatwick: Gatwick launches the UK's first Floga lounge
Gatwick: Gatwick launches the UK's first Floga lounge -Brands2Life Gatwick: Gatwick launches the UK’s first Floga lounge To highlight Gatwick’s increasing long-haul offering, and tapping into the insight that long haul flights can be very uncomfortable, we created the concept of ‘Floga’, a pre-flight yoga routine designed to target the problem areas that be affected by sitting through long haul flights. We teamed up with Instagram yogi, Shona Vertue, who has over 27,000 followers on Instagram, to design a bespoke ‘Floga’ routine for the airport. The routine was then made available to all passengers in a dedicated space in the South Terminal. To launch the routine to the media, we held an exclusive masterclass, and invited key bloggers and media along to be taught by Shona first hand. Wit