The Challenge As part of Game Revenue, GameVillage sends its ‘Friends of GameVillage’ a weekly email advertising the latest, greatest oers from other Bingo operators. It’s a clever way of oering something valuable to the GameVillage audience while making the use of a precious data asset. The Solution Pure360 helped GameVillage develop their designs and content to optimum eect. This involved placing links in areas most likely to be noticed, reducing the graphics-to-text ratio (too many graphics can be detrimental to deliverability) and using intelligent time sending to deliver the email advertising mailers at key times of the day. GameVillage used PureCampaign’s subject line selector to test which lines were most eective. “We found shorter, punchier lines with some personalisation were

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