GAINING MARKET SHARE AND DRIVING GROWTH FOR A NEW BUSINESS HOTEL S U C C E S S S O T R Y 99% Occupancy Year around GROWTH 28% RevPAR Growth 36% Direct business growth The Challenge Even though the property had a franchise of a known global hotel chain, the brand RAMADA Encore was a new and relatively unknown brand in India. The property was facing challenges in market penetration even though they enjoyed a good location, as there were entrenched players in the vicinity who had aggressively priced themselves. The Solution Being a new Hotel in the market & majorly surounded by 5 star properties. The Hotel did had challenge in price positioning and to create visibility in distribution channels amongst others who had already made their foot steps. Hence management was very eagerly l

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