THE CHALLENGE S U C C E S S S T O R Y Though the property was taken over by a new management it was challenging to reposition the hotel by price, product and service. It was challenging for the management to prove that the property could turn around which in turn could lead to acquire more management hotels to their organization. The property was distressed in selling and very low in room yield With the help of RevOpt top management reviewed the position of the hotel and took corrective measures in creating a pricing structure for all segments. Invested in new distribution technology to increase online presence of the hotel across entire spectrum of distribution channels. Synergised the sales and marketing and front line departments to take decisions based on one single data sets. 3.

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