A top pharma company wanted to better target HCPs managing oncology patients likely to transition therapies. IQVIA enhanced the call plan with AI/ML-powered predictive alerts, profiling patients by clinical features and linking them to relevant physicians. This proactive patient-finding approach allowed timely, tailored engagement. Results showed a 25% precision rate versus 4% from rules-based methods, driving a 25% uplift in prescriptions and a 25% revenue increase. The program delivered $2.6M ROI in just five months, with an estimated annual return of $6.2M, significantly boosting salesforce effectiveness and brand impact.

Join for free to read