Life sciences companies face fragmented engagement across channels, creating inconsistent customer experiences. IQVIA outlines a step-by-step omnichannel deployment strategy that integrates touchpoints into a seamless model centered on HCP preferences. The playbook helps brands reach providers earlier in decision-making with personalized, data-driven interactions. Case studies show strong impact: 40–70% cost reductions, up to 35% Rx uplift per brand, 16% increase in new-to-brand patients, and expanded rep engagement. Adoption rates exceed 80%, with over 1,000 AI/ML-driven targeting variations deployed, proving the value of orchestrated omnichannel approaches.

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