Case Study Challenges • Product is one of the client’s largest business units • Relied heavily in 2012 on events for lead generation • Little follow-up email communication or nurturing resulting in too many, poorly qualified leads to sales Tactics • QuickPivot designed a fully- automated, multi-touch contact strategy for 2013, with quarterly webinar series, 10 regional symposiums, and post-event nurture campaign • Strateg

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