From brick and mortar store to global taste-making retailer
From brick and mortar store to global taste-making retailer
2 Pages© 2019 Contentful | contentful.com | Page 1 C ASE S TUD Y: ALDO From brick and mortar store to global taste-making retailer CHALLENGE: THE ALDO GROUP’S DIGITAL JOURNEY LED THEM TO OUTGROW THEIR CMS As the ALDO Group matured digitally, they were looking for a CMS that could keep up with the growth. Content plays a key role in the ALDO Group’s e-commerce and retail strategies, and they were concerned about losing time when making content changes. With improving publishing time, they were looking for a system that has versioning functionalities. This was getting in the way of digital initiatives like conditional content, bi-variate testing and personalization. For a company that values knowledge of the customer and serving curated experiences to its cliente
