A leading biopharma company sought to improve KOL engagement but faced fragmented data, blind spots, and poor coordination across teams. Partnering with IQVIA, they unified their approach through a single platform, expanding expert coverage by over 50% across 15 therapeutic areas. Weekly updated scientific profiles and real-time claims data enabled precise targeting, efficient territory planning, and reduced duplicate outreach. Field teams gained immediate access to the latest insights, while leadership benefited from deeper analytics and Share of Scientific Voice tracking. This integration fostered collaboration, streamlined congress planning, and strengthened strategic decision-making.

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