Case Study: Fractional Horsepower Motors and Components Brief: The client wanted to evaluate market opportunities for fractional horsepower motors (FHM), as well as to identify potential partnership opportunities with Chinese companies to ease the client’s market entry and expansion. Emerging Strategy’s Solution: Emerging Strategy identified the leading manufacturers of FHM in China, and gained an understanding of their business scale and customer segmentation. Then, we looked at component suppliers to FHM manufacturers, and mapped the FHM component-supplier to FHM end-use customer segments. Emerging Strategy’s project team conducted over thirty interviews with market participants including FHM manufacturers, FHM component suppliers, and relevant industry associations. A bottom-up market s

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