Case Study: Hybrid and Electric Vehicle Battery Technology Roadmap Brief: Our client wanted to understand a competitor’s near/ medium term planning and position in the Lithium Ion battery market for Hybrid and Electric Vehicles. Emerging Strategy’s Solution: Emerging Strategy carried out an in-depth analysis of the target’s position in the LIB business. Our consultants conducted extensive primary research by interviewing over twenty industry insiders. Interviewees included marketing executives and strategy and planning executives at the target company, analysts, government officials, clients, equity research analysts, and various other industry experts. Through our research we were able to provide our client with current, detailed and first-hand knowledge of its competitor’s position in de

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