“We always loved the Buzzfeed-style approach of snackable content and giving our users more options at the end of each article. While we understood the benefits, we hadn’t fully built the capability in-house. Taboola offered this with a turn key solution, with minimal effort or resource. Our customers have another avenue to continue engaging with our content, as we bring fans closer to the game like never before! In addition, their AB testing tool and test and learn methodology is one we adoptinternally, so it’s great to be aligned on that front.” - Debs Majumdar, Commercial Manager, Fox Sports FOX SPORTS Australia Uses Taboola to Increase Revenue and Engagement MEDIA Increase in Organic CTR 37% Increase in Overall Mobile Revenue Increase in Traffic to Recirculated Organic

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