Case Study FORTUNE 500 PHARMACEUTICAL COMPANY USES FIRSTRAIN FOR INTELLIGENCE-ON-THE-GO Company Fortune 500 Pharmaceutical Company Industry Pharmaceutical IgniteTech Product FirstRain BUSINESS CHALLENGE The sales team of a Fortune 500 pharmaceutical company were receiving multiple industry newsletters, but these publications were expensive and the information within them was not specific enough to be relevant to their business. The challenge was where to find a single source of high-quality sales intelligence that is customizable for both teams and individual sales reps. SOLUTION IgniteTech’s FirstRain mobile analytics solution was deployed across the company, delivering real-time customer and business insights specific to the accounts each rep cares about.

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