Case Study FORTUNE 100 PETROCHEMICAL COMPANY USES FIRSTRAIN TO UNCOVER NEW BUSINESS Company Fortune 100 Petrochemical Company Industry Oil & Gas IgniteTech Product FirstRain BUSINESS CHALLENGE A Fortune 100 provider of petrochemical and gas processing technologies recently added a new business unit. The problem? They needed customer intelligence to quickly understand the market. Previously, the company tried using third-party services and conducting their own research projects. Despite their best efforts, the team was wasting time and money. These tools and methods weren’t providing the team with enough information to grow the new unit. So their marketing team began searching for a new solution that would help them find business opportunities and monitor key customers.

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