Case Study TELECOMMUNICATIONS COMPANY USES FIRSTRAIN FOR MARKETING INTELLIGENCE Company Fortune 100 Telecommunications Industry Telecommunications IgniteTech Product FirstRain BUSINESS CHALLENGE This Fortune 100 company uses social enterprise software for employees to collaborate and access needed intelligence. This portal is organized into three primary sections, each requiring customized sales and market intelligence for a range of different user groups: Customers: Featuring individual pages for each major customer account and serving mainly enterprise sales teams Competitors: Containing pages for each significant competitor and serving both sales and marketing teams Markets: Delivering industry and market intelligence for a general marketing, product marketing, campaign m

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