Case Study: Communications, Media & Technology Firm’s digital transformation cuts time to market by 50% An end-to-end managed services engagement and digital marketing transformation give a software provider the valuable bandwidth it needs to execute its product roadmap. The challenge The software company’s existing product roadmap prioritization consisted of a two-step process that required aligning business and engineering priorities between marketing teams in the US and business units in India. There was a constant need to stay on top of complex hiring and negotiation activities, to keep staff ramped up to meet project requirements and ensure availability of the right skillsets. Balancing work priorities among different stakeholders in marketing, product lifecycle mana

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