An integrated approach to growth End-to-end data optimization helps insurance specialist keep up with seismic changes in the automotive market Q LI K .CO M CUSTOMER STORY DATA INTEGRATION & ANALYTICSAn integrated approach to growth 2 “It turns out some of our assumptions were wrong. Qlik has changed how we see our customers, and our business.” Patrick Straub, Vice President of Business Intelligence, IAS CUSTOMER STORY Changed buying habits Innovative Aftermarket Systems (IAS) is a provider of warranties to the automotive sector. It offers a broad range of finance and insurance products and works alongside some of the largest dealer groups in the USA. “The way consumers buy cars has changed,” says Patrick Straub, IAS’ Vice President of Business Intelligence. “A lot more research

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