Force 3 Case Study Selling in a commoditized world Executive Summary As the Network Security Company, Force 3 provides secure IT solutions and services for clients who demand value and reliability. Learn how Force 3 turned from the precipice of competing on price to become a leading value-based government service provider by using the ValueSelling Framework ® . In 2009, Force 3 was bumping up against every government contractor that sold the same commoditized products to federal agencies. Force 3 wanted to differentiate itself from the heavy competition within the Beltway. To grow the business and enhance client value, Force 3 had to cultivate engagements that would stand the test of time and multiple administration changes. Company leadership asked ValueSelling Associates t

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