For every $1 spent on Intentional Direct Mail, The Melady House has earned $17.50
For every $1 spent on Intentional Direct Mail, The Melady House has earned $17.50
1 PagesIntentional Direct Mail | Case Study The Melady House • Alexandria, LA Campaign Experience | 17:1 ROI With only 200 cards sent as of December 2018, The Melady House has already booked a $7,000 wedding; giving them a great start with their Intentional Direct Mail campaign. “What’s a good response rate percentage for Intentional Direct Mail campaigns?” It’s not any certain percentage of response that should be sought, but rather that a campaign brings in significantly more revenue than it costs. For every $1 spent on Intentional Direct Mail, The Melady House has earned $17.50.
