Case Study

The Handy Man Insulation Co. has earned $31.25 for every $1 spent on Intentional Direct Mail.

The Handy Man Insulation Co. has earned $31.25 for every $1 spent on Intentional Direct Mail.

Intentional Direct Mail | ROI Study DIRECTMAIL INTENTIONAL TM The Handy Man Insulation Co. has earned $31.25 for every $1 spent on Intentional Direct Mail. The Handy Man Insulation Co. • Painesville, OH “What’s a good response rate percentage for Intentional Direct Mail campaigns?” It’s not any certain percentage of response that should be sought, but rather that a campaign brings in signifi cantly more revenue than it costs. Campaign Results | 31:1 ROI “Not only has Intentional Direct Mail generated leads for us, it has helped us close many sales.” Steve Reddick, Owner

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